At SERHANT. Orlando, we don't just put your home on the market -- we launch it. We build it a brand, tell its story, and put it in front of more buyers than any traditional brokerage can reach. If you're thinking about selling a home in Orlando, here's everything you need to know to do it right.Why Now Is a Smart Time to Sell in OrlandoOrlando is not just a great place to live -- it is one of the most in-demand real estate markets in the country. According to the U.S. Census Bureau, the Orlando metropolitan area grew by 2.7% in 2024, adding approximately 76,000 new residents. That growth rate ranks Orlando as the fastest-growing large region in the United States. That's roughly 1,500 new residents arriving in Central Florida every single week.What does that mean for sellers? It means demand is structural, not cyclical. People are not moving to Orlando because of a temporary trend -- they are building lives here. The median sale price for a single-family home in Orlando was approximately $410,000 as of January 2026. Homes in premium neighborhoods like Dr. Phillips, Windermere, and Celebration continue to demonstrate seller-resilient pricing with median prices between $600,000 and $850,000.The SERHANT. Difference: A Media-First Brokerage for Orlando SellersMost brokerages list homes. SERHANT. Orlando launches them. That distinction matters more than ever in today's market, where the vast majority of buyers begin their search online and form a first impression before they ever schedule a showing.SERHANT. is the most followed real estate brand in the world, with more than 9 million followers across all social platforms. Founder Ryan Serhant -- star of Netflix's Owning Manhattan -- has spent the last five years building not just a brokerage but a media machine. His firm crossed $1 billion in sales in the first 35 days of 2025 alone.SERHANT. Studios: Cinematic Production, In-HouseEvery SERHANT. Orlando listing benefits from an in-house media production capability that simply does not exist at traditional brokerages. Our Orlando office has its own dedicated production team on staff. Danny oversees filming and editing for cinematic property tours and long-form storytelling. Hailey leads short-form content production and manages the SERHANT. Orlando social presence.All media is concepted, filmed, and edited in-house. Your home gets a cohesive visual identity built around narrative, pacing, and the emotional experience of walking through your property.
SERHANT. Signature: For Orlando's Luxury Listings
For properties in the upper tier of the market, SERHANT. Signature provides a fully elevated experience. Signature listings receive a dedicated marketing campaign, premium placement across SERHANT. media channels, and access to the firm's global network of luxury buyers. The program has generated over 31.5 million views and more than $130 million in sales since its inception. If your Orlando home qualifies, Signature is a level of exposure that no local brokerage can match.
Led by Mark Raumaker
SERHANT. Orlando is led by Mark Raumaker, Regional Operator and managing broker for Central Florida. Mark brings a unique background: he spent more than 20 years as a professional performer on Broadway and with the Walt Disney Company before transitioning into real estate. He has since closed more than $250 million in transactions and built a team of 43 or more active agents serving every corner of the Orlando metro. His approach combines a performer's instinct for storytelling with a data-driven operator's focus on results.
The Selling Process, Step by Step
Selling a home in Orlando follows a clear, repeatable process when you work with the right team. Here is what to expect.
Step 1: Strategy Session and Pricing. We start with a detailed Comparative Market Analysis using hyperlocal data from your specific neighborhood. We analyze recent comparable sales, current competition, days on market trends, and buyer demand signals. The goal is to price your home at the intersection of market reality and maximum value.
Step 2: Preparation and Staging. First impressions drive offers. We advise on repairs, decluttering, staging, and presentation. For luxury listings, we coordinate professional staging that complements our cinematic media.
Step 3: Professional Media Production. SERHANT. Studios produces your listing content: professional photography, cinematic video tours, drone footage, virtual tours, and social media content. This is not a one-hour photo shoot. It is a full production designed to tell your home's story.
Step 4: Listing Launch. Your home hits the MLS, Zillow, Realtor.com, and our proprietary marketing channels simultaneously. Social campaigns go live. Email blasts reach our buyer database. Broker tours are scheduled.
Step 5: Showings and Open Houses. We manage all showing traffic, gather buyer feedback, and adjust strategy in real time based on market response.
Step 6: Offer Review and Negotiation. When offers come in, we analyze each one on terms, not just price. Contingencies, financing strength, timeline, and closing certainty all factor into our recommendation.
Step 7: Closing. We coordinate with the title company, buyer's agent, and lender to ensure a smooth path from contract to closing table. Our transaction team monitors every deadline so nothing falls through the cracks.
Pricing Your Orlando Home Right
Pricing is the single most important decision you will make as a seller. Overpricing by even 5 percent can result in your home sitting on the market, accumulating days that signal to buyers that something is wrong.
At SERHANT. Orlando, we use a CMA-based methodology grounded in neighborhood-level data. We do not rely on automated online estimates. We analyze the most recent closed sales within your specific community, adjust for condition, upgrades, lot characteristics, and current market velocity.
Frequently Asked Questions About Selling Your Home in Orlando
How do I find out what my home is worth? Request a complimentary home valuation from SERHANT. Orlando. We will prepare a detailed CMA based on recent comparable sales in your neighborhood and provide an honest, data-backed pricing recommendation.
How long does it take to sell a home in Orlando? The Orlando metro average days on market is approximately 60 to 75 days as of early 2026, though well-priced homes with strong marketing in desirable neighborhoods often sell in 30 to 45 days. Luxury properties may take longer due to a smaller buyer pool but benefit disproportionately from SERHANT.'s global reach.
Should I make repairs before listing? It depends on the nature of the issues. We always recommend addressing anything that will surface on a home inspection, like roof condition, HVAC age, or plumbing issues. Cosmetic updates should be evaluated on a case-by-case basis. Your SERHANT. Orlando agent will advise you on which improvements offer real return and which are not worth the investment.
What are the costs of selling a home in Orlando? Typical seller costs in Florida include real estate commissions, title insurance, documentary stamp taxes (0.70 percent of the sale price in most Florida counties), prorated property taxes, and any negotiated buyer concessions. Your net proceeds will be outlined in detail before you list.
Ready to Sell?
Selling a home in Orlando is about more than putting a sign in the yard. It is about strategy, presentation, and reaching the right buyers at the right time. SERHANT. Orlando delivers all three, backed by the most recognized brand in real estate and a local team that knows this market inside and out.
Contact us today for a complimentary home valuation and listing consultation.
Ryan Serhant from the Netflix show “Owning Manhattan” joins TODAY’s Jenna Bush Hager and guest co-host Willie Geist to provide real estate options for a couple from Orlando on the hunt for their dream home! See which one they choose!
This isn’t just a job, it’s our life. We wake up in the morning focused on your goals and eager to make your life easier.