Frequently Asked Questions

Yes, SERHANT. Orlando is the official Central Florida office of SERHANT., one of the most recognized real estate brokerages in the United States. Our office is located at 37 N Orange Ave, Suite 900B in the heart of downtown Orlando. The Orlando office is led by Regional Leader Mark Raumaker and is home to a full roster of experienced, top-producing real estate agents who specialize in buying, selling, and investing in residential properties throughout the greater Orlando metropolitan area. Since opening, the team has collectively closed over $750 million in residential real estate transactions across Orange, Seminole, Osceola, and Lake counties. SERHANT. Orlando combines the global brand recognition and innovative marketing strategies of SERHANT. with deep local market expertise, giving clients a distinct advantage whether they are purchasing their first home, selling a luxury estate, or relocating to Central Florida. To learn more or schedule a consultation, contact us at [email protected].

SERHANT. Orlando works with buyers and sellers across all price points in the Central Florida real estate market. Whether you are a first-time homebuyer searching for properties starting around $300,000, a move-up buyer in the $500K to $1 million range, or selling a luxury estate valued at $2.5 million or more, our agents deliver the same exceptional level of strategy, marketing, and professionalism to every client. There is no minimum listing price at SERHANT. Orlando. Every client receives access to our full suite of industry-leading marketing tools, including professional photography, cinematic video production, targeted social media campaigns, and our proprietary digital advertising platform. Our goal is to ensure that every property receives maximum exposure and every buyer finds the right home at the right price. For a personalized consultation about your buying or selling needs, reach out to us at [email protected].

The SERHANT. Signature listing program is an elevated, full-service listing experience designed exclusively for luxury properties priced at $2.5 million and above in the Orlando and Central Florida market. When your home qualifies for the Signature program, it receives a comprehensive suite of premium marketing services that go far beyond what traditional brokerages offer. This includes cinematic video production with professional directors and crew, high-end editorial photography, custom property branding and logo design, dedicated landing pages, and premium print collateral. Signature listings also receive priority placement across SERHANT.'s global marketing channels, enhanced digital advertising through our proprietary ADX platform, and direct access to SERHANT.'s international buyer network spanning over 40 countries. If your Central Florida home qualifies for the Signature program, it will be positioned alongside some of the most exclusive and prestigious properties in the entire country. To find out if your property qualifies, contact [email protected] for a confidential evaluation.

If your Orlando home is valued under $2.5 million, you will still receive an outstanding level of service and marketing from the SERHANT. Orlando team. Every listing with SERHANT. Orlando receives professional photography, strategic pricing analysis, digital advertising through our proprietary ADX platform, MLS syndication across all major real estate portals, targeted social media marketing, and a dedicated agent with deep Central Florida market expertise. The primary difference between a standard listing and a Signature listing is the scale of cinematic content production and the level of global distribution your property receives. However, no client is ever left without a comprehensive, full marketing strategy. Our goal is to sell your home faster and for more money than any competing brokerage in the Orlando market, regardless of the price point. Many of our most successful transactions have been properties in the $300,000 to $2 million range. Contact [email protected] to discuss how we can maximize the value of your home sale.

SERHANT. is a media-powered brokerage with over 10 million followers across social platforms and a hit show on Netflix. No other Orlando brokerage can match that level of brand visibility. Every listing benefits from professional content production, targeted digital advertising through our proprietary ADX platform, and exposure to a massive global audience of qualified buyers. Our Orlando agents pair that unmatched marketing reach with hands-on local expertise in Central Florida neighborhoods, school districts, pricing trends, and negotiation strategy. The result is a combination of national-scale marketing and boutique-level local service that simply does not exist anywhere else in the Orlando real estate market.

SERHANT. Orlando serves the entire Central Florida region including Orlando, Winter Park, Winter Garden, Windermere, Dr. Phillips, Lake Nona, Celebration, Kissimmee, Ocoee, Clermont, Avalon Park, Baldwin Park, College Park, Thornton Park, and surrounding communities across Orange County, Seminole County, Osceola County, and Lake County. Whether you are buying or selling in a luxury lakefront community, a master-planned neighborhood, or an urban downtown condo, our agents have deep expertise in Central Florida's diverse housing market Each of our agents specializes in specific neighborhoods, which means you will always work with someone who understands the local pricing trends, school zones, community amenities, and buyer demand in your area. Contact [email protected] to be connected with a neighborhood specialist who can help you navigate your specific market..

Absolutely. SERHANT. Orlando represents buyers at every price point across the Central Florida real estate market. Our buyer agents provide personalized property searches, private showing coordination, comparative market analysis, negotiation strategy, and full transaction management from contract to closing. Whether you are relocating to Orlando, purchasing your first home, or upgrading to a luxury property, we pair you with a knowledgeable local agent who understands Central Florida neighborhoods, school zones, commute patterns, and market conditions. Our team also has access to off-market listings and pre-market opportunities that are not available to the general public, giving our buyers a competitive edge in a fast-moving market. We guide you through every step of the home buying process, from mortgage pre-approval to final walkthrough and closing. To start your home search, contact [email protected] and we will match you with the right agent for your needs.

Ryan Serhant is the founder and CEO of SERHANT., one of the fastest-growing real estate brokerages in the United States. He is a bestselling author, star of Million Dollar Listing New York, and the lead of a hit Netflix series showcasing the SERHANT. brand. With over 10 million social media followers, Ryan has built a platform that gives every SERHANT. listing unmatched digital visibility and exposure to a global audience of qualified buyers. The Orlando office operates under the SERHANT. brand with full access to the company's marketing technology, content production, and advertising infrastructure. This means that when you list your Orlando home with SERHANT., your property benefits from the same level of exposure and marketing firepower as listings in New York, Los Angeles, and Miami. To connect with our Orlando team, email [email protected].

Every listing with SERHANT. Orlando receives a multi-channel marketing strategy that includes professional photography, video production, virtual tours, MLS syndication to hundreds of real estate portals, targeted digital advertising through our proprietary ADX platform, social media promotion across Instagram, Facebook, YouTube, and TikTok, email campaigns to our qualified buyer database, and strategic open house events. For Signature-level listings, we add cinematic video production, drone footage, custom property branding, and global distribution across SERHANT.'s international channels. The goal is maximum qualified exposure so your property sells faster and at the highest possible price To learn more about our marketing approach, contact [email protected] for a complimentary listing consultation..

Getting started with SERHANT. Orlando is simple. Reach out to our team by emailing [email protected] or by filling out the contact form on our website. Whether you are looking to buy, sell, or simply explore your options in the Central Florida real estate market, we will pair you with the right agent for your specific needs. During your initial consultation, we will discuss your goals, timeline, budget, and any questions you may have about the Orlando real estate market. From there, your dedicated agent will guide you through every step of the process, from property search or listing preparation all the way through closing. There is no obligation and all initial consultations are completely confidential.

Yes. Ryan Serhant stars in a hit Netflix series that showcases the SERHANT. brand and its approach to luxury real estate. This means every listing with us has the potential for exposure to a massive global audience. No other brokerage in Orlando can offer that kind of visibility The Netflix series has given the SERHANT. brand unprecedented global recognition, and that visibility directly benefits every property listed with our Orlando office. When buyers around the world search for luxury real estate, the SERHANT. name stands out as a trusted and recognizable brand. This level of media exposure and brand awareness is something no other Orlando brokerage can provide to its clients..

Yes. Our agents work with buyers and sellers of new construction homes across Central Florida. Whether you are purchasing from a builder or selling a newly built property, we provide expert guidance on pricing, negotiation, and marketing to ensure you get the best outcome Central Florida has a thriving new construction market, and having an experienced agent on your side makes a significant difference. Our agents understand builder contracts, upgrade negotiations, and warranty considerations. Contact [email protected] to discuss your new construction needs..